EMPOWERING THE WELLNESS COMMUNITY THROUGH HOLISTIC BRANDING, DESIGN, INTENTIONAL STRATEGY & SELF–IDENTITY WORK

ABOUT ME

Hey there! my name is Ruth, I'm a Mexican graphic designer and brand strategist with over 11 years of experience in brand creation. Since 2020, I've immersed myself in serving the wellness industry, a journey that continues to inspire me every step of the way!

WAYS TO WORK WITH ME

Whether you are seeking clarity, alignment, or a full brand transformation, here you’ll find different ways we can collaborate depending on your needs, vision, and stage of the journey. All offerings are rooted in a holistic and intentional approach to branding that honors your purpose and brings your story to life .

  • "I am very happy and grateful for what Ruth helped me create. She has a great ability to understand and bring your vision to life. In addition to excellent service and attention. She ensures to meet all your needs efficiently because she is with you throughout the entire process. If you are looking for something amazing that you didn't know could exist, Ruth is the person who can deliver it to you."

    Edu Ruiz

  • Working with Ruth is always a wonderful experience. This is the second time we’ve worked together. I needed to infuse a new energy into my personal brand, something more aligned with my essence, and I immediately thought of her to support me in this process. I knew she would understand me and capture what I wanted to convey. I feel she connects with a subtle energy and is capable of connecting with your essence. Communication is very easy and natural; I felt very comfortable, like creating with a good friend. I have felt very well advised. I trust her vision and experience greatly. Being in the holistic world, I wouldn’t trust anyone else to do this work. Her creations are unique; her work is holistic. I feel aligned and inspired once again. Thank you, Ruth

    Sarah de Santiago

  • "Ruth, thank you for your dedication and time. You are an incredible woman. From the moment I had the opportunity to speak with you, I sensed your positive energy, which convinced me to start my project with you. The experience was very pleasant, and I was fascinated by everything we achieved together. I loved your ideas, I was impressed by your creative ability, and above all, your commitment to making my project my new passion. Thank you for everything!"

    Lynda Shamosh

  • "I have had the opportunity to work with Ruth on 2 beautiful projects, and if I ever needed to do another branding, I wouldn't hesitate for a second to work with her again. Ruth has a unique ability to read the energy and preferences of those involved with the brand and find the perfect middle ground among diverse perspectives. Personally, I think she has an incredible way of channeling her work. In both projects, she helped us with naming, and we were absolutely fascinated. I love the logo, colors, typography—everything about both businesses I worked on with her. Thank you, thank you, thank you."

    Lissie Felissie

  • "There was only one magical person I wanted to work with on this important re-design journey, my soul sister Ruth, who by the way also designed the identity of the previous chapter of my brand nine years ago."

    Ana Lucia A.

  • "Ruth, you are incredible, I loved working with you and everything you did for me."

    Mariel Witmond

  • "The interpretation Ruth made of my business, and her lovely way of capturing it in the branding, left me delighted. Thank you, Ruth, for the beautiful perspective with which you captured the essence of my brand."

    Georgina Schravesande

  • "Thank you universe for sending Ruth to me at the perfect moment, and thank you, sister, for such beautiful work and so much passion. I'm absolutely in love"

    Desiree Chapa

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BRANDING
CASE
STUDIES

From yoga teachers and studios to holistic therapists, coaches, natural products and fitness brands, each one has its own authentic essence. I always start at the roots: your story, your purpose, the heart of your offerings. From there, we shape it into a brand that feels true to you while it resonates with the people you’re here to serve.

ÍGNEA – Naming . Product Design . Branding . Storytelling . Packaging . Merch . Website . IG Profile . Copywriting . Creative Direction

MARIEL WITMOND – Brand Identity . Merch .
IG Profile Strategy and Assets

VOZQUE – Naming . Brand Identity

ISLAY SMEDLEY – Brand Identity . Copywriting .
IG Profile Strategy and Assets

A WORKBOOK SPECIFICALLY DESIGNED FOR PURPOSE-DRIVEN ENTREPRENEURS IN THE WELLNESS FIELD